Ministry Decided to change Textile Policy in India.

The meetings was held in Delhi and Mumbai for the decision on the Textile Industry Policy and the Textile Ministry  may declare the new National Policy in the Coming month.

Minister Santosh Kumar Gangwar has called a meeting to finalise the policy latest by next monthIn a meeting with stakeholders last week, ministry aims to make India a net exporter of finished products. 

Ministry also focused on the need to increase the foreign direct investment (FDI) in the sector. According to the Ministry Indian brands should grow and enhance their visibility at the global level which can be achieved by providing a push of FDI in the Indian retail sector.

Ministry thinks  Chinese demand for cotton is declining so this is the right time to introduce the favourable textile policy for the market as the cotton production in the country is on rise. The sector can achieve $650-billion growth by 2024-25 as the draft vision paper, given to the ministry in July, aims at bringing investment of $120 billion. Also, the sector needs 35 million workers to achieve the growth target.

Rahul Mehta, president of Clothing Manufacturers Association of India, said.  “This document, if converted into policy, will be a game-changer for the apparel sector. For the first time, the government has recognised the importance of the domestic sector, and that apparel is the apex sector which must be encouraged”

The draft policy talks about promoting the latest technology. The government launched the technology upgradation fund scheme to spur growth in the sector. At present, the ministry is not keen to make benefits of the scheme available for second-hand machinery.

Sealy yet to come to Indian Mattress Market.

During 1906, after much success as an advertising executive, Earl Edwards purchased the patents and gained manufacturing knowledge from Haynes. By 1920, Sealy had 28 licensed plants and became the first mattress company to expand using a licensing program. There are licensees operating in Australia, Japan, New Zealand, United Kingdom, South Africa, Thailand, Jamaica, Bahamas and yet to come to India.

This Furnishing Company may hit the Indian Mattress Market in the coming years with the wide range of Australian mattress products which will give wide range for the customers to choose from. US$ 2.9 million Net Income in 2008 of this Company shows the capability of this company to hit the Indian market with the huge investment and capital. Sealy leads the bedding industry in research and development. Decades of research and development have led to patented technology that lies at the heart of our current product range. No aspect of quality is left to chance. Sealy of Australia, in partnership with Sealy Inc., has expanded into South-East Asia, with offices in Hong Kong, Singapore, Taiwan and Malaysia.

It’s the decision of the company when to start the process of entering into the Indian market and with what strategy it can lead to the successful debut in the Indian Mattress Market. For this the Company May target the Medium scale Mattress Industry to promote the brand with the tag of its distributorship in India. 

With five manufacturing plants and over 500 employees around Australia, Sealy has achieved the highest reputation for professionalism and quality. For many years, the company's flagship brand, Sealy Posturepedic, has been the number one selling premium bedding brand in Australia.

The competitor for the sealy mattress in India will be the Serta, King Koil, Sleepwell, Thomsen and some other royal top brands sealy has to look forward to these companies market strategies stand with these companies in the Indian Market.

The Approval has to come from the sealy for there debut in Indian Markets

Mattress Firm to Beat Market Expectations.

Mattress Firm, which is a nationwide company, serving as an all-rounder in the furnishing and mattress industry, is in the news. It has announced that it expects its earnings and sales to beat market expectations for the July quarter, and it raised its outlook for the year.

There Chief Executive Steve Stagner said that their sales performance has been consistently strong in recent months, which they believe is driven primarily by the continuation of their deliberate growth initiatives as well as the new luxury bedding models on the floors, and also added, however, that consumer traffic remains "choppy."

The company expects earnings of 58 cents to 61 cents a share and sales to climb 36% to $410 million for its second quarter ended July 29, outpacing expectations from analysts polled by Thomson Reuters, who forecast earnings of 49 cents and share a sale increase of 27%.

The company also raised its financial guidance for the year, with earnings expected to come in between $2.03 and $2.13 a share, up from $1.88 to $2 a share previously. Mattress Firm 

expects sales between $1.545 billion and $1.585 billion, up from its prior view of $1.5 billion to $1.56 billion.

Mattress Firm, which sells national mattress brands such as Sealy and Simmons as well as its own exclusive brands, has said it expects to benefit from its strong market share in what remains a highly fragmented sector. The company has expanded through acquisitions in recent years.

Only time can tell whether all this forecast, by Mattress Firm is going to get true or, there would be disappointments. 

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Mattress Manufacturing Industry Overview

Learn About Mattress Industry More.

Excerpt from Mattress Manufacturing Report

Companies in this industry manufacture mattresses and springs. Major companies include US-based Select Comfort, Serta, Simmons, and Tempur Sealy International, as well as Hilding Anders International (Sweden), Recticel (Belgium), and Shandong Fengyang Group (China).And Also India Based SleepWel, Sleepzone etc.

these Industry Explores the way toward High Advance Quality Sleep Comfort.

Competitive Landscape

Demand for mattresses is driven by the health of the overall economy( As many of the People Around the world do not have Mattresses to sleep on) with respect to the US housing market, and income growth. The profitability of individual companies depends of efficient operations and effective marketing. Large companies enjoy economies of scale in manufacturing, marketing, and distribution, as well as strong brand recognition. Small companies can compete by offering special features or better customer service, or by focusing on regional markets. The US industry is highly concentrated: the top 50 companies account for about 85 percent of industry revenue.

Products, Operations & Technology

Innerspring mattresses account for about half of industry revenue; box springs and other mattress foundations account for about 20 percent. Other products include memory foam, latex foam, air, waterbed, and crib mattresses.